Top 10 Tips

Knowledge Base

We believe in simplifying business issues - only then can they be communicated successfully and widely leading to action. Our series of top 10 tips are drawn from a wide range of experience and sources to act as a checklist reminder of some key issues:

10 Email Campaign Tips

Value your recipients
Move away from blanket campaigns
Collect preferences at sign-up time
Use personalised content
Vary the email content
Use automated 1-2-1 campaigns triggered by events
"7 points of contact before a sale" rule
Send welcome campaigns to new subscribers
Target recently active subscribers differently
Look at your replies

10 Common Website Mistakes

Bells and Whistles
Not capturing visitor details
Not following up emails
Not using statistics
Failure to test
Failure to create traffic
No differentiation or passion
Not having a web strategy
Weak content
No Call to Action

10 Tips for a Great Business

Be creative, but not for its own sake
Think bolder than your client would
Stay small enough to give personal service
Get inside your clients socks
Know many things that your client doesn't
See every brief as a way to prove yourselves
Have people who are a pleasure to work with
Make your clients feel like one of your team
Charge for the big ideas, not the big offices
Take your own medicine regularly

10 Questions for Boards on Marketing

Do we know and understand our key markets?
Do we address real segments in our key target markets?
Do we know what our sources of differential advantage are in each segment and market?
Do we agree on the prioritisation of our markets and the segments?
Are the objectives for revenue growth and market share realistic?
Are our strategies (including products, services & solutions) consistent with the objectives
Have we assessed the risks associated with our strategic marketing plan?
Does the strategic plan create or destroy shareholder value?
Have we agreed the effectiveness metrics we want reported on?
Is the time, effort and expense in developing marketing strategies worth it?

10 Reasons to Hire a Business Coach:

1 You get the help you need to define your role in your company, develop business clarity and establish long-term results.

2 You will get help from a seasoned and leading edge coach who operates a successful business, who’s been where you are, who understands the language of being “at the helm” alone and pushing rocks uphill.

3 Week after week you will get new thinking, perspective on current and urgent situations, help in making the hard decisions necessary to lead your company into a new decade.

4 You will discover new alternatives and opportunities currently available to business owners.

5 Your frank and highly confidential discussions with someone like me will help you uncover what you really know, what your gut wants you to know, and together you decide how to act on this information so you get the right results.

6. You will avoid mistakes, you will get stuck in anxiety less often, and you will communicate clearly and directly maybe for the first time in your professional career. My 15 years in the business of coaching businesses and decision makers can be an enormous asset.

7 You will look at everything from a new and broader perspective and have the confidence to make needed changes that will serve your bottom line.

8 You will begin to think more creatively and learn how to ask for input from multiple sources.

9 You will benefit from a network of resources I, as a coach, have developed over the years. I will only lead you to resources I can honestly claim to know and believe you might benefit from.

10 You will learn new techniques for problem solving as coaching is on the forefront of business thinking and sustainable ideas and practices.