Top 10 Tips - Business Impact Solutions

The Business Growth, Marketing and Innovation Specialists
Helping Business Leaders exceed their Goals and Ambitions
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Top 10 Tips

Knowledge Base

We believe in simplifying business issues - only then can they be communicated successfully and widely leading to action. Our series of top 10 tips are drawn from a wide range of experience and sources to act as a checklist reminder of some key issues:

10 Email Campaign Tips

  • Value your recipients

  • Move away from blanket campaigns

  • Collect preferences at sign-up time

  • Use personalised content

  • Vary the email content

  • Use automated 1-2-1 campaigns triggered by events

  • "7 points of contact before a sale" rule

  • Send welcome campaigns to new subscribers

  • Target recently active subscribers differently

  • Look at your replies

10 Common Website Mistakes

  • Bells and Whistles

  • Not capturing visitor details

  • Not following up emails

  • Not using statistics

  • Failure to test

  • Failure to create traffic

  • No differentiation or passion

  • Not having a web strategy

  • Weak content

  • No Call to Action

10 Tips for a Great Business

  • Be creative, but not for its own sake

  • Think bolder than your client would

  • Stay small enough to give personal service

  • Get inside your clients socks

  • Know many things that your client doesn't

  • See every brief as a way to prove yourselves

  • Have people who are a pleasure to work with

  • Make your clients feel like one of your team

  • Charge for the big ideas, not the big offices

  • Take your own medicine regularly

10 Questions for Boards on Marketing

  • Do we know and understand our key markets?

  • Do we address real segments in our key target markets?

  • Do we know what our sources of differential advantage are in each segment and market?

  • Do we agree on the prioritisation of our markets and the segments?

  • Are the objectives for revenue growth and market share realistic?

  • Are our strategies (including products, services & solutions) consistent with the objectives

  • Have we assessed the risks associated with our strategic marketing plan?

  • Does the strategic plan create or destroy shareholder value?

  • Have we agreed the effectiveness metrics we want reported on?

  • Is the time, effort and expense in developing marketing strategies worth it?

10 Reasons to Hire a Business Coach:

1 You get the help you need to define your role in your company, develop business clarity and establish long-term results.
2 You will get help from a seasoned and leading edge coach who operates a successful business, who’s been where you are, who understands the language of being “at the helm” alone and pushing rocks uphill.
3 Week after week you will get new thinking, perspective on current and urgent situations, help in making the hard decisions necessary to lead your company into a new decade.
4 You will discover new alternatives and opportunities currently available to business owners.
5 Your frank and highly confidential discussions with someone like me will help you uncover what you really know, what your gut wants you to know, and together you decide how to act on this information so you get the right results.
6. You will avoid mistakes, you will get stuck in anxiety less often, and you will communicate clearly and directly maybe for the first time in your professional career.  My 15 years in the business of coaching businesses and decision makers can be an enormous asset.
7 You will look at everything from a new and broader perspective and have the confidence to make needed changes that will serve your bottom line.
8 You will begin to think more creatively and learn how to ask for input from multiple sources.
9 You will benefit from a network of resources I, as a coach, have developed over the years.  I will only lead you to resources I can honestly claim to know and believe you might benefit from.
10 You will learn new techniques for problem solving as coaching is on the forefront of business thinking and sustainable ideas and practices.

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