eCommerce website
Turning a corporate / brochure website into a ecommerce engine
Background
A major high street brand had developed an enviable reputation heritage for designing innovative, imaginative giftware which made it distinct from the traditional products.
Problem / Opportunity
Changes in purchasing habits meant that consumers no longer gain access to the range as readily through high street retailers and therefore an improved website and online shop was required as well as the ability to build a database and develop direct email programmes.
Solution
Initial steps, immediate opportunities and quick wins were recommended which could be addressed rapidly and cost effectively and which would pave the way for wider scale initiatives which included:
• Detailed review of current website and the way visitors are accessing and using it.
• Redesign website for online shopping
• Develop registration programme and database
• Recommend ongoing marketing programmes
Project• Evaluate and assess current website and generate recommendations
• Install web analysis tools to monitor in site activity
• Review and appraise competitor sites
• Generate specific immediate recommendations to improve site responsiveness to end users
• Track visitor activity and behaviour and recommend actions on an ongoing basis
• Create site map and project plan for new site
• Advise, direct and support web designers
• Identify and recommend development options: - redesign existing site or create new site
• Design a standalone registration programme to enable to communication and direct sales to end users
• Research competitor registration schemes
• Design and host online registration website
• Receive and process online and postal registrations
• Create, manage and populate database
• Analyse data and report on data trends
• Develop ongoing communications and loyalty programme by email
Results
• Recommendations completed
• New website designed and developed
• Increased online sales by 300% within 1 month of the new site going live