Stephen Dann - Managing Director & Marketing Strategist
BA DipM FCIM FIDM AMRS
Stephen has 30 years experience as a practicing marketing professional across a wide range of sectors including food, agriculture, management consultancy, training & education, IT, eCommerce & Business Services.
He is a specialist in all marketing disciplines - especially direct marketing, the development of distribution channels & networks, e-business & website development, digital & social media, Customer Relationship Management & database marketing, strategic planning and branding.
His strongest interests are in marketing innovation and he was an early innovator in the creation of loyalty schemes in the 1980's, in database / direct marketing in 1990's and since then in web development, e-marketing and CRM.
Qualifications & Professional Memberships.
Stephen has a BA (Hons) in Geography and a Diploma in Marketing.
He is a Fellow of The Institute of Direct Marketing (IDM), a Fellow of the Chartered Institute of Marketing (CIM), a Member of The Market Research Society (MRS), The Marketing Society (Business Leader), The Association of Chartered Certified Accountants (ACCA), The Worshipful Company of Marketors (Liveryman) and a Freeman of the City of London.
He is a certified facilitator for Edward de Bono's "Six Thinking Hats", "Lateral Thinking", "Direct Attention Thinking" and "Focus on Facilitation" techniques.
As a registered and approved Business Growth & Innovation Coach for "Growth Accelerator" he also provides expert, tailored advice to help ambitious SME businesses achieve rapid, sustainable growth.
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Areas of Expertise
Strategic Planning: Ability in strategy formulation as well as mentoring, planning, innovation, organisation and implementation skills for successful business development.
Creative Marketing Solutions: Instigation of innovative e-Business, social media, direct & digital marketing, lead generation, branding, communications, CRM and media relations.
Experienced gained as:
Managing Director for an international digital marketing agency specialising in the utilisation of marketing techniques to drive measurable sales results.
International Marketing Director for a global business services group - managed global marketing team (£30m marketing budget) to refocus brand strategy and deliver new business leads (£454m). Winner of the PPA B2B Advertising Excellence Award 2003
European Marketing Director for a major US Life Sciences corporation - Created and managed planning processes to generate strategic and annual business plans at regional and country level with cross functional, European and Global support achieving 13% growth. Developed one of the first interactive websites. Winner of the Precision Marketing Best Responsive Website award 1999
Head of Marketing for a UK based plc - Pursued creative integrated marketing strategy to establish and build a new brand to 91% awareness.
Stephen has worked with a wide range clients including:
Bayer, BASF, Wyeth, Novartis, ABF, AB Agri, Centaur Services, Capital Shopping Centres, Connexions 4 London (C4L), Goodbrand, Mars, Monsanto, Nestle, Nespresso, BSPB, HGCA, Aviagen, Genus, Glow Marketing, GrowHow, Indigo Business, Schering Plough, Pfizer, Intel, Xerox, Gartner, SHL, Carlsberg, Dartington Crystal, Haymarket, Regus, Fujitsu Siemens and NCR