We believe in simplifying business issues - only then can they be communicated successfully and widely leading to action. Our series of top 10 tips are drawn from a wide range of experience and sources to act as a checklist reminder of some key issues:
10 Email Campaign Tips
Value your recipients
Move away from blanket campaigns
Collect preferences at sign-up time
Use personalised content
Vary the email content
Use automated 1-2-1 campaigns triggered by events
"7 points of contact before a sale" rule
Send welcome campaigns to new subscribers
Target recently active subscribers differently
Look at your replies
10 Common Website Mistakes
Bells and Whistles
Not capturing visitor details
Not following up emails
Not using statistics
Failure to test
Failure to create traffic
No differentiation or passion
Not having a web strategy
No Call to Action
10 Tips for a Great Business
Be creative, but not for its own sake
Think bolder than your client would
Stay small enough to give personal service
Get inside your clients socks
Know many things that your client doesn't
See every brief as a way to prove yourselves
Have people who are a pleasure to work with
Make your clients feel like one of your team
Charge for the big ideas, not the big offices
Take your own medicine regularly
10 Questions for Boards on Marketing
Do we know and understand our key markets?
Do we address real segments in our key target markets?
Do we know what our sources of differential advantage are in each segment and market?
Do we agree on the prioritisation of our markets and the segments?
Are the objectives for revenue growth and market share realistic?
Are our strategies (including products, services & solutions) consistent with the objectives
Have we assessed the risks associated with our strategic marketing plan?
Does the strategic plan create or destroy shareholder value?
Have we agreed the effectiveness metrics we want reported on?
Is the time, effort and expense in developing marketing strategies worth it?