eCommerce website - Business Impact Solutions

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eCommerce website

Problems Solved

Turning a corporate / brochure website into a ecommerce engine

Background
A major high street brand had developed an enviable reputation heritage for designing innovative, imaginative giftware which made it distinct from the traditional products.

Problem / Opportunity
Changes in purchasing habits meant that consumers no longer gain access to the range as readily through high street retailers and therefore an improved website and online shop was required as well as the ability to build a database and develop direct email programmes.

Solution

Initial steps, immediate opportunities and quick wins were recommended which could be addressed rapidly and cost effectively and which would pave the way for wider scale initiatives which included:
Detailed review of current website and the way visitors are accessing and using it.
Redesign website for online shopping
Develop registration programme and database
Recommend ongoing marketing programmes

Project
Evaluate and assess current website and generate recommendations
Install web analysis tools to monitor in site activity
Review and appraise competitor sites
Generate specific immediate recommendations to improve site responsiveness to end users
Track visitor activity and behaviour and recommend actions on an ongoing basis
Create site map and project plan for new site
Advise, direct and support web designers
Identify and recommend development options: - redesign existing site or create new site
Design a standalone registration programme to enable to communication and direct sales to end users
Research competitor registration schemes
Design and host online registration website
Receive and process online and postal registrations
Create, manage and populate database
Analyse data and report on data trends
Develop ongoing communications and loyalty programme by email

Results

Recommendations completed
New website designed and developed
Increased online sales by 300% within 1 month of the new site going live



 
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